About Us

What began as a small family owned company and brand in China, has grown considerably into a world-renowned brand. It started with the launch of a baby care book, Babynurs, which became a bestseller. The first book formed the basis for the Sense-series baby care book range and baby products range .

Our products and services today include a range of parenting books, hand-made baby products and articles with tips and advice that has been developed by leading parenting experts.

Drawing on the experience of leading parenting experts, our ever-growing product range has become synonymous with superior quality.

Everything we do is inspired by wonderful moms, and has been perfected over many years. It starts with a strong foundation of expert knowledge and results in beautiful, practical and well researched products that moms across the world have come to rely on.

We empower parents around the world to experience the most precious and fascinating journey from womb to world and beyond; confidently and beautifully.


Onur Mission

Our mission is to make honest quality products, whether in it’s design, production, customer service or our ethos of fair trading. Here’s a clip of how each of our Babynurs are made. 


Design ethos

At the heart of Noodoll’s design ethos is playfulness, uniqueness and quality! this they make great design accessible to everyone. our products fit seamlessly into the modern home and we encourage everyone to add a roarsome touch to their life!


For everyone

We relish bringing our characters to life and sending them out into the world. We design each of our products complete with a personality and we know there’s a babynurs for everyone!